Best or Nothing: Mercedes-Benz uses new slogan

Written by Steven KS. on Tuesday, June 22nd, 2010 ( Start discussion )
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p21 new Benz sloganMercedes-Benz adopts a new slogan: “The Best or Nothing.” The new slogan is also in time with a new market offensive

The new dictum is set to exemplify responsibility, fascination, and perfection as the core values of the company. The slogan will be the main selling point as they launch a campaign in TV, print, and the internet and this will also feature a 3D revised logo.

The change of slogan is part of the car manufacturer’s new strategy to further emphasize that they are introducing sixteen new units by 2011. Aside from the line up of E-cell A Class, F-Cell B Class, and the Smart ForTwo, Mercedes-Benz will also introduce into their line up the start-stop system as standard feature. While being green is pretty interesting, everyone is interested with the BlueDirect powerplants.

The naturally aspirated V6 3.5L engine will give out 306 PS and a torque of about 272 lb-ft while the twin-turbo V8 will output 435 OS and a torque of about 516 lb-ft. These engines are more powerful than their older sibling but they will be a lot more economic in terms of fuel consumption with the V6 gaining 24% and V8 getting 22% more efficiency in fuel.

During the aggressive market push, Mercedes-Benz will involve all their employees as ambassadors of the brand having the new slogan as a motivational springboard.

The Porsche Cayenne Is Hot, Hot, Hot!

Written by Heather on Sunday, March 28th, 2010 ( Start discussion )
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Porsche CayenneGeneva got a long awaited revelation at the recent motor show there.

The Porsche Cayenne was finally revealed. There are a few similarities with its predecessor, although this generation of the SUV is light, longer, more fuel efficient, and arguably more powerful.

Also? For the first time ever, a hybrid powertrain will be available.

The changes are largely subtle, so the Cayenne matches the design aesthetic of quite a number of Porsche’s other models.

Europe will be able to enjoy all the Porsche Cayenne has to offer beginning in May. We will keep you updated as information becomes available.

2011 Bentley Continental GT — Hot, Classy … Niiice!

Written by Heather on Saturday, March 20th, 2010 ( Start discussion )
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2011 Bentley Continental GT

Luxury cars to me all seem to look exactly the same.  They are always big, they are always bulky and they are always something that does not appeal to me all that often, however when I saw the 2011 Bentley Continental GT – I was blown away.  This is a spy shot from autoblog.com and I have to say that this particular car is one of the best!

The overall appearance of this particular car comes out as more planted and definitely richer.  They do not handle all that well, most of the time it comes from being too heavy – hence the reason why many people get them.  It is all about status.

However, the brand new 2011 Bentley Continental is one of those cars that is not just about status but it is about style as well.

2011 Audi A1 S Line — One Hot Color!

Written by Heather on Saturday, February 27th, 2010 ( Start discussion )
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2011 Audi A1 S Line Audi is a company that is kind of fickle when they are releasing their cars – take the 2011 Audi A1 S Line.  This is a car that I would absolutely love to see in the states but it is so, not going to be released to the states just yet.  The 2011 Audi A1 S Line is going to making its debut at the Geneva Motor Show and I can not wait!

One thing I love about the 2011 Audi A1 S Line is the fact that there is this beautiful color!  The color is something that I absolutely fell in love with and while this particular model has been tweaked a little bit, I can tell you for sure that this is going to be one popular car.

So just wait – hopefully, if you live out of the states and in a country where the 2011 Audi A1 S Line is released, you will be able to see it!

Check Out The Citroën DS3 Racing!

Written by Heather on Saturday, February 13th, 2010 ( Start discussion )
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34810459843-j-cit-630All right people, we have talked a lot in this blog about a lot of different cars but one brand of cars that I feel that we are leaving out is racing.  Race cars are definitely different, certainly awesome and some of the best cars out there – however you don’t hear all that much about them.

Well, I can tell you know that the Citroën DS3 is one car that you are going to hear a lot about.  Finally – finally, they have started production on this particular car and I am so, so, so excited about it.

Now, there are only going to be able 1,000 developed, however, it is going to be one car that everyone who races wants.

The 2012 Ford Focus Is Fabulous

Written by Heather on Tuesday, January 26th, 2010 ( Start discussion )
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2012 Ford FocusI am the first person to admit that I am not Ford’s biggest fan. I and other people I know have not had the greatest experiences with various Ford models in the past — but, admittedly, that was pretty far back in the fast.

For the most part, I have been hearing good things about the Focus line — at least when I am actually paying attention to what is being said. That changes now: the 2012 Ford Focus has officially changed my mind. I mean, yeah, it’s a seriously future model, but still. I become a believer.

The new Focus is the third generation in the line, and it was officially unveiled at the recent motor show in Detroit.

Dynamic? You bet. Kinetic? Absolutely.

Thinking Inside the Box: The Trabant nT Concept

Written by Heather on Sunday, December 27th, 2009 ( Start discussion )
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Trabant nT conceptElectric, electric, electric — the whole world is going electric! It is probable that Herpa Miniaturmodelle GmbH, a little known company that specializes in creating full sized models, counts on this fact.

The company is responsible for this boxy little wonder, which is entirely electric. The Trabant nT concept was debuted at Frankfurt’s famed IAA.

The vehicle is a more modernized interpretation of the original, classic model, which reached popularity when the Berlin Wall came down. Say what you will about the car, but I can totally dig something that symbolic.

As many have pointed out, the nT concept is very evocative of the 1960s Volkswagen Squareback. I say bravo for that. I love VW and, perhaps strangely, I absolutely adore square, boxy vehicles.

Ergo, I would love to see this stateside.

The UK Studies State — Women Drivers Do Not Park As Well As Men!

Written by Heather on Saturday, December 26th, 2009 ( Start discussion )
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woman_driverI’m sure that you have always heard the saying that men are better drivers than women.  Well, in the UK, they have actually studied the parking strategies of women versus men and I have to tell you that men win out in the parking war.  They do – in fact, park better than most women.

Do you know what I think the reason for that is?  Well, I think that it is the fact that women are constantly in a hurry.  Whether they are taking the children somewhere or they are looking to go meet with some friends for lunch, a woman is definitely in a hurry.

Perfect parking is usually last on their list of to do things, so that is the reason I think that women are not as great of parkers as men.

BMW News: They Are Upping Their Prices!

Written by Heather on Saturday, November 28th, 2009 ( Start discussion )
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BMW_Logo_106793_20080715_l

Now, normally, I would attempt to make some type of joke regarding BMW but this time … it is not all that funny.  One of the most expensive brands of cars is actually upping their prices for 2010 and honestly, I do not think that is right.  BMW is raising their prices about 0.4% across the board in North America and while that might not seem like all that much … to be perfectly honest, it is.  It is a lot.

For example, if you are buying yourself a 760Li, the new price is $136,600 — a raise of about $600.00.  For me?  That’s a heck of a lot of money!  While you might not agree because you are one of the lucky ones able to afford it, it is still a huge deal for those of us just trying to get by and keep our BMW status.

Why is BMW doing this?  Well, I can tell you that they are not saying.  No reports have been published on the exact reason why BMW decided to suddenly raise their prices.

The “Idea” of an “Era”

Written by Heather on Sunday, November 15th, 2009 ( Start discussion )
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IDEA ERAOkay, folks, get ready to read carefully, because this is going to get a little complicated. This car is the work of the I.DE.A Institute. The institute is responsible for many well known vehicles, such as the Daihatsu Move, the Fiat Tipo, and the Nissan Terrano II. They recently debuted this beauty as well, the ERA. It got its unveiling at this years motor show in Geneva. It was truly an event, ending a ten year long absence.

This is the first model in a series of them the Institute will be revealing over the course of the next several years.

The ERA is a two seater roadster with a monocoque steel chassis. It has a sleek, sloping, long hood and curves that have been described as harmonious.

It is both simplistic and exclusive, especially in its materials.