Best or Nothing: Mercedes-Benz uses new slogan
Written by Steven KS. on Tuesday, June 22nd, 2010 ( Start discussion )
Tags: car news, Mercedes-Benz
Mercedes-Benz adopts a new slogan: “The Best or Nothing.” The new slogan is also in time with a new market offensive
The new dictum is set to exemplify responsibility, fascination, and perfection as the core values of the company. The slogan will be the main selling point as they launch a campaign in TV, print, and the internet and this will also feature a 3D revised logo.
The change of slogan is part of the car manufacturer’s new strategy to further emphasize that they are introducing sixteen new units by 2011. Aside from the line up of E-cell A Class, F-Cell B Class, and the Smart ForTwo, Mercedes-Benz will also introduce into their line up the start-stop system as standard feature. While being green is pretty interesting, everyone is interested with the BlueDirect powerplants.
The naturally aspirated V6 3.5L engine will give out 306 PS and a torque of about 272 lb-ft while the twin-turbo V8 will output 435 OS and a torque of about 516 lb-ft. These engines are more powerful than their older sibling but they will be a lot more economic in terms of fuel consumption with the V6 gaining 24% and V8 getting 22% more efficiency in fuel.
During the aggressive market push, Mercedes-Benz will involve all their employees as ambassadors of the brand having the new slogan as a motivational springboard.
