Now, normally, I would attempt to make some type of joke regarding BMW but this time … it is not all that funny.  One of the most expensive brands of cars is actually upping their prices for 2010 and honestly, I do not think that is right.  BMW is raising their prices about 0.4% across the board in North America and while that might not seem like all that much … to be perfectly honest, it is.  It is a lot.

For example, if you are buying yourself a 760Li, the new price is $136,600 — a raise of about $600.00.  For me?  That’s a heck of a lot of money!  While you might not agree because you are one of the lucky ones able to afford it, it is still a huge deal for those of us just trying to get by and keep our BMW status.

Why is BMW doing this?  Well, I can tell you that they are not saying.  No reports have been published on the exact reason why BMW decided to suddenly raise their prices.