The new dictum is set to exemplify responsibility, fascination, and perfection as the core values of the company. The slogan will be the main selling point as they launch a campaign in TV, print, and the internet and this will also feature a 3D revised logo.

The change of slogan is part of the car manufacturer’s new strategy to further emphasize that they are introducing sixteen new units by 2011. Aside from the line up of E-cell A Class, F-Cell B Class, and the Smart ForTwo, Mercedes-Benz will also introduce into their line up the start-stop system as standard feature. While being green is pretty interesting, everyone is interested with the BlueDirect powerplants.

The naturally aspirated V6 3.5L engine will give out 306 PS and a torque of about 272 lb-ft while the twin-turbo V8 will output 435 OS and a torque of about 516 lb-ft. These engines are more powerful than their older sibling but they will be a lot more economic in terms of fuel consumption with the V6 gaining 24% and V8 getting 22% more efficiency in fuel.

During the aggressive market push, Mercedes-Benz will involve all their employees as ambassadors of the brand having the new slogan as a motivational springboard.

The Porsche Cayenne was finally revealed. There are a few similarities with its predecessor, although this generation of the SUV is light, longer, more fuel efficient, and arguably more powerful.

Also? For the first time ever, a hybrid powertrain will be available.

The changes are largely subtle, so the Cayenne matches the design aesthetic of quite a number of Porsche’s other models.

Europe will be able to enjoy all the Porsche Cayenne has to offer beginning in May. We will keep you updated as information becomes available.

Luxury cars to me all seem to look exactly the same.  They are always big, they are always bulky and they are always something that does not appeal to me all that often, however when I saw the 2011 Bentley Continental GT – I was blown away.  This is a spy shot from autoblog.com and I have to say that this particular car is one of the best!

The overall appearance of this particular car comes out as more planted and definitely richer.  They do not handle all that well, most of the time it comes from being too heavy – hence the reason why many people get them.  It is all about status.

However, the brand new 2011 Bentley Continental is one of those cars that is not just about status but it is about style as well.

One thing I love about the 2011 Audi A1 S Line is the fact that there is this beautiful color!  The color is something that I absolutely fell in love with and while this particular model has been tweaked a little bit, I can tell you for sure that this is going to be one popular car.

So just wait – hopefully, if you live out of the states and in a country where the 2011 Audi A1 S Line is released, you will be able to see it!

Well, I can tell you know that the Citroën DS3 is one car that you are going to hear a lot about.  Finally – finally, they have started production on this particular car and I am so, so, so excited about it.

Now, there are only going to be able 1,000 developed, however, it is going to be one car that everyone who races wants.

For the most part, I have been hearing good things about the Focus line — at least when I am actually paying attention to what is being said. That changes now: the 2012 Ford Focus has officially changed my mind. I mean, yeah, it’s a seriously future model, but still. I become a believer.

The new Focus is the third generation in the line, and it was officially unveiled at the recent motor show in Detroit.

Dynamic? You bet. Kinetic? Absolutely.

The company is responsible for this boxy little wonder, which is entirely electric. The Trabant nT concept was debuted at Frankfurt’s famed IAA.

The vehicle is a more modernized interpretation of the original, classic model, which reached popularity when the Berlin Wall came down. Say what you will about the car, but I can totally dig something that symbolic.

As many have pointed out, the nT concept is very evocative of the 1960s Volkswagen Squareback. I say bravo for that. I love VW and, perhaps strangely, I absolutely adore square, boxy vehicles.

Ergo, I would love to see this stateside.

Do you know what I think the reason for that is?  Well, I think that it is the fact that women are constantly in a hurry.  Whether they are taking the children somewhere or they are looking to go meet with some friends for lunch, a woman is definitely in a hurry.

Perfect parking is usually last on their list of to do things, so that is the reason I think that women are not as great of parkers as men.

Now, normally, I would attempt to make some type of joke regarding BMW but this time … it is not all that funny.  One of the most expensive brands of cars is actually upping their prices for 2010 and honestly, I do not think that is right.  BMW is raising their prices about 0.4% across the board in North America and while that might not seem like all that much … to be perfectly honest, it is.  It is a lot.

For example, if you are buying yourself a 760Li, the new price is $136,600 — a raise of about $600.00.  For me?  That’s a heck of a lot of money!  While you might not agree because you are one of the lucky ones able to afford it, it is still a huge deal for those of us just trying to get by and keep our BMW status.

Why is BMW doing this?  Well, I can tell you that they are not saying.  No reports have been published on the exact reason why BMW decided to suddenly raise their prices.

This is the first model in a series of them the Institute will be revealing over the course of the next several years.

The ERA is a two seater roadster with a monocoque steel chassis. It has a sleek, sloping, long hood and curves that have been described as harmonious.

It is both simplistic and exclusive, especially in its materials.